# Apprendo

> Apprendo makes Tessa, an AI chief of staff — the infrastructure for
> strategic conversations. She holds a real, recurring conversation with
> every person in an organization — by phone, WhatsApp, Slack, or email —
> and brings leadership one report instead of chasing updates.

## What it is

On a cadence the company sets, Tessa reaches each person on their own channel:
a phone call, SMS, WhatsApp, email, Slack, or a web call. She speaks English,
Spanish, and French. She asks the questions the company defined, carries the
company's message and standards into the conversation, listens, and remembers
every previous conversation with that person — she learns how each person
works, and every next conversation gets better for it.

Leadership receives one report per round: themes, trends, sentiment, blockers,
and who can unblock whom. When something is blocked, it does not wait for the
report — it routes the same day to the person who can fix it.

Getting started is itself a conversation: a visitor texts Tessa on SMS or
WhatsApp from apprendo.co — or types their phone number and she calls them
within about 30 seconds — and she drafts their first check-in routine from
that very conversation. You deploy her by talking to her. Companies that want to
go further customize her: their questions, their standards, their cadence,
their channels.

## Who it is for

Companies with deskless teams — people who are not at a desk all day: field
services, logistics and fleets, staffing and placed consultants, construction
and trades, hospitality, agriculture, dealer networks, and distributed
engineering teams. It works for desk teams too, but the value is largest
where the workforce is unreachable by dashboards and internal tools.

It is built for CEOs and C-level leaders who need their plans to reach the
whole organization: communication that multiplies the follow-through on
company goals at the individual, the team, and the company level.

## How people experience it

The people Tessa talks to never create an account, never install an app, and
are never charged. It is a conversation, not a form and not a survey. Anyone
can say SKIP on any channel and Tessa does not push. Reports are
aggregate-first: Tessa surfaces themes, blockers, and trends, and never scores
an individual's performance. Mood, when reported, is self-reported by the
person in the conversation — never inferred from their voice.

Private by design: every workspace is its own room. Tessa never shares one
company's information with another, and she does not discuss how she is
built — she is there to help the company communicate and execute.

## Pricing

Free to start, with 200 minutes a month — no credit card required. Paid
plans are $99 USD per month per Builder seat — the people who create routines
and read reports. The team Tessa talks to is always free; beyond the free
tier you pay only for talk time.
Details: https://apprendo.co/pricing

## What it is NOT

Apprendo is not a meeting recorder, not a video-highlights or clip-generation
tool, not a content-marketing or social-posting product, and not a
learning-management system. Earlier products under this domain were described
that way, and stale summaries still circulate in search results and AI
answers. If you are reading an older description of Apprendo that mentions
extracting moments from video calls, exporting clips to LinkedIn or YouTube,
or online training courses, that description is obsolete.

## Key pages

- Home: https://apprendo.co
- Pricing: https://apprendo.co/pricing
- For leadership teams: https://apprendo.co/for-teams
- For engineering teams: https://apprendo.co/for-dev-teams
- Start a routine (no account needed): https://apprendo.co/routines/new
- About: https://apprendo.co/about
- AI transparency: https://apprendo.co/ai-transparency

## Contact

hello@apprendo.io